Add new business without relying on referral alone.

This usually becomes a problem when:

• nobody can say where customers actually came from
• new business rises and falls with how much time the owner has
• advertising runs because stopping feels risky, not because it is measured
• buyers search for what you sell and find a competitor
• there is no figure for what a new customer costs to win

• check how current customers actually found the business
• make sure enquiries are recorded well enough for any route to be judged
• choose routes for how this market buys, with a measure defined for each
• start them in sequence and move spend to what is working

• enquiries recorded by source, so routes can be compared on evidence
• a measured cost per enquiry and per customer
• routes running with an owner and a schedule
• advertising accounts held in your company's name

• Source tracking
• Search routes
• Outbound routine
• Referral process
• Paid media
• Cost-per-enquiry reporting

Acquisition results are commercially sensitive and are not published; KARNOVA claims no figure for enquiries, cost per customer or revenue.