Be understood quickly by people who do not know you.

This usually becomes a problem when:

• three people in the business describe it three different ways
• the profile, the site and the proposal look like three companies
• the description would fit four competitors equally well
• price becomes the conversation because nothing else distinguishes the offer
• every new document is designed from nothing, because there are no rules

• establish what the business is genuinely better at, tested against real wins
• agree the positioning and the messaging in writing, before any design
• design the identity and apply it to the materials that actually get used
• write the rules so it survives being used by other people

• a written positioning and messaging brief
• a complete identity with source files, in your company's name
• the identity applied across the priority materials
• written rules and templates the team can use without us

• Positioning
• Name architecture
• Core messaging
• Brand identity system
• Document and proposal templates
• Brand guidelines

Published on scope and standard of execution; no commercial result is claimed for any project. SarhadTrade is initial concept work, not a delivered engagement.