Publish consistently, without depending on spare time.

This usually becomes a problem when:

• two months of activity are followed by six months of silence
• every post is designed from scratch, so it never gets cheaper
• everything waits for one person who is busy running the business
• the most knowledgeable people have never been asked to contribute
• content has no relationship to what the sales conversation needs

• find what the business genuinely knows that its customers do not
• agree a small set of formats and a schedule sized to real capacity
• define the approval path, with a named owner and a time limit
• run it with the team and hand it over progressively

• a set of formats and templates in your company's ownership
• a publishing routine the team runs without us
• channel access held in your company's name
• written documentation of the approval path and the schedule

• Content formats
• Templates
• Publishing calendar
• Approval path
• Reuse rules
• Handover documentation

Published on scope and standard of execution; no reach, follower or engagement figure is published for any client.